Friday, 15 March 2013

OnPage/OnSite SEO: Practical Approach with Content Section

Statistics show that my last post regarding choosing Title and Keyword was a success which is a moral booster for me. It seems that the purpose was served and we can move forward. Today i will discuss how you should deal with your website content from an SEO prospective. Content is the most attractive part of a website for a search engine crawler. While writing content for your website you should keep a couple of things in mind.

Content has to be unique and well formatted. Sufficient time should be spent on proof reading to find spelling mistakes and grammatical errors. Make sure that content is relevant to your webpage. Websites with unique and relevant content build a superb impression on search engine crawlers and get indexed with less time and effort. While websites with copied content get degraded by search engine crawlers.

When you are writing content for your website, heading tags are the most important elements to consider. Use of heading tags help users, web browsers and search engines know where the major key points of your website are. It makes it easier for search engines to determine the nature of the content. Use "h1" tag for the main heading which has to be chosen carefully. The main heading should reflect what the content is all about. If there is a sub-heading use "h2" tag. This patronage may be misunderstood so let me simplify it. The "h1" tag is the main heading and the "h2" has to be the sub-heading of "h1" and "h3" has to be the sub-heading of the "h2" and so on.

Keyword density is determined by the number of time a certain keyword is used within the content but be very careful with density. Do not use a keyword more than three times in the first paragraph and only once or twice if necessary in subsequent paragraphs. Using a keyword too many times is a Black Hat SEO technique. Sooner or later search engines will detect it and your website will be considered as spam.

Add as much text as possible on your website because websites with sufficient text quickly grab the attention of search engines. Keep your website up to date. Make changes to the content once a week depending on the type or nature of your website. At least keep on feeding your website so search engines can find new changes every time they pays a visit. If search engines find no activity on your website they will increase the time interval between visits. It is very simple, if you lock up someone in a room without water and food they will get weaker and eventually die. The same thing will happen to your website if you don't keep it up to date.

That's it for today. I will discuss link building in the upcoming post. Stay in touch folks and keep paying us a visit. You are welcome to ask any kind of question regarding SEO in the comment section. I will try my level best to respond to your query as soon as possible.


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