Tuesday, 12 March 2013

OnSite/OnPage SEO: Types and Techniques

Search Engine Optimization or SEO is such a hot topic these days. How do you get your web site within the first page or two of the search engines? How do you increase your Google page rank? First thing comes first, there is no hard and fast rule in SEO as no one knows how crawlers work. Search engines keep this algorithm secret and do change it time to time. So, nothing can be the concrete solution here. It’s always a method of hit and try. However, there are some techniques you can do for your site that will help increase your chances of having good results. These techniques are being categorized in two: "On Site SEO" and "Off Site SEO". Let me explain each one by one.

On Site SEO:

On Site SEO is the kick start point of SEO and the most important one too. Because whatever you do in this phase, matters in the next one too. So be careful and do not over optimize your website Or the hunters like Google Penguin and Panda will hunt your site till a devastating end. Let me show you a brief insight of techniques which we apply during On Site SEO phase.

Website Compatibility:

check of your website to make sure that all famous browsers translate your website properly. Although it is not your job but it would be helpful for you to inform owner of the site if there is some thing wrong with website.

Title Tag:

Near the very top of a web site’s source code you’ll find various meta tags, the standard ones being the Title, Description and Keyword tags. The title tag is technically not a meta tag, though it is commonly associated with them. The title tag plays such a large role in the indexing of your web site, that it is considered the most important of the three. A page title is the first thing a search engine will look at when determining just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing. It’s important to include a keyword or two in the title tag, but don’t go overboard, you don’t want to do what’s known as “keyword stuffing” which does nothing but make your web site look like spam. Most people will include either the company name, or title of the particular page here, as well.

Meta Tags:

Two types of meta tags are very important when it comes to SEO, the description and the keyword tag. It is becoming debatable whether search engine uses these tags to index a website or not but for the time being even if it is not much effective but it is still in the play. Be sure to include a few relevant keywords in this tag, but don’t stuff it with keywords either. The description tag should read like a sentence, not a keyword list.

Heading Tags:

When you are writing content of your website, heading tags are the most important elements to consider. Use of heading tags helps users, web browsers and search engines alike know where the major key points of your website are. It makes it easier for search engine to determine the nature of the content.

Alt Attribute of Images:

Search Engines do knot understand what image is. They read the image like a text. Adding Alt attribute to images will help them understand what type of image it will be. The more relevant attribute is the more quickly it will get indexed.

Title Attribute of Links:

When you move mouse pointer on a link a tiny too tip appears which is title attribute of that link. As a note, you should use descriptive text for your links. “Click here” doesn’t really tell a person or more importantly, the search engines about the link. At the very least put a title tag that will explain that “Click Here” really means “Web Design Portfolio” for example. Better yet, make the main link text something like “View my web design portfolio”, this will give some value to the link showing that the resulting page is relevant to searches for portfolio’s.

XML Sitemap:

XML sitemaps are used by the search engines in order to index through your site, as well. This list of ALL pages / posts / etc. of your site also includes information such as the date the page was last modified, as well as a priority number of what you feel the most important pages of your sites are. All elements that help the search engines properly find and link to all content of your site.

This post is for general understanding regarding types and techniques. Further i will explain how to implement these techniques. The purpose of keeping the pace low is to teach visitor from very basic to advance level. In the upcoming post we will discuss about Off Site SEO. Stay in touch and keep on visiting Microcom IT's Blog.


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