Search Engine Optimization or commonly called SEO is a process to improve visibility and ranking of a webpage or website on search engine's organic or natural results. The better the ranking and visibility of website, more traffic it will receive from users. That is what making SEO the most important thing after development and launch of a website. Every organization and company is dying to have their website on the first page of search engine. SEO mostly focus on these type of searches: video, image, local and academic. SEO is an internet marketing strategy which keep tracks of how search engine works? What keywords and terms people use to search? and Which search engine is the most famous among their target audience.
Before we dive into the ocean of SEO, there is a bitter fact i want to share with you. SEO techniques looks simple and easy and they are but it does need a creative mind to implement it. Some time after trying almost everything, the result is not what we desire. It is because its not only SEO which matters to bring traffic to website it also the design, content and nature of the website. Business regarding selling and purchasing often receive large traffic caps. Websites, built for entertainment purpose also receive huge traffic caps even with less SEO efforts. But for business websites it is very difficult to bring traffic to them with legal methods as their target market and customers' window is too narrow. Most of the time only concerned people such as their clients, customers or the one who is interested in having their service or product, pay a visit to their website. This is a fact that every businessman and company needs to understand. The best approach for them is to keep their website up and live, spread the word on social media and focus on link building.
Today i will discuss types of SEO and in the coming days i intend to expand this topic to cover other aspects of SEO. Lets dive :) and experience the mystery world of SEO. SEO is divided into two major categories such as White Hat SEO and Black Hat SEO.
White Hat SEO:
White Hat SEO focuses on building long lasting effects. An SEO technique is White Hat if it is being accepted by the search engines and is in accordance with their term and conditions. In White Hat prime focus is audience. It enhance Web Usability Everything is built for them not for the search engine. It makes sure that search engine index the same content which an organization or company needs to be there for their audience. Promoting your website without using deceptive techniques is White Hat. This method is slow but its results are durable and long lasting. White Hat keep your website out of harm.
Black Hat SEO:
Black Hat SEO involves all methods and techniques which are disproved by search engines and include deception. Hidden text or div is very common and basic technique in which they use text with the same color as background. or hide a dive or position it off screen. Another method is clocking which means if a human user is requesting a page they provide a different one while for search engine they have a different page. The impact of the Black Hat is quick but it never last long. Once search engine figure out what is going on, it penalize such website by either decreasing its ranking to an extent from where it is impossible to bring that site up or they simply remove the website from their database and block domain address.
Have patience and gain a lot and keep on gaining. Have quickly and then lost completely. It is your decision about which option you want to go with your website.