Showing posts with label Search Engine Optimization practical methods. Show all posts
Showing posts with label Search Engine Optimization practical methods. Show all posts

Friday, 15 March 2013

OnPage/OnSite SEO: Practical Approach with Content Section

Statistics show that my last post regarding choosing Title and Keyword was a success which is a moral booster for me. It seems that the purpose was served and we can move forward. Today i will discuss how you should deal with your website content from an SEO prospective. Content is the most attractive part of a website for a search engine crawler. While writing content for your website you should keep a couple of things in mind.

Content has to be unique and well formatted. Sufficient time should be spent on proof reading to find spelling mistakes and grammatical errors. Make sure that content is relevant to your webpage. Websites with unique and relevant content build a superb impression on search engine crawlers and get indexed with less time and effort. While websites with copied content get degraded by search engine crawlers.

When you are writing content for your website, heading tags are the most important elements to consider. Use of heading tags help users, web browsers and search engines know where the major key points of your website are. It makes it easier for search engines to determine the nature of the content. Use "h1" tag for the main heading which has to be chosen carefully. The main heading should reflect what the content is all about. If there is a sub-heading use "h2" tag. This patronage may be misunderstood so let me simplify it. The "h1" tag is the main heading and the "h2" has to be the sub-heading of "h1" and "h3" has to be the sub-heading of the "h2" and so on.

Keyword density is determined by the number of time a certain keyword is used within the content but be very careful with density. Do not use a keyword more than three times in the first paragraph and only once or twice if necessary in subsequent paragraphs. Using a keyword too many times is a Black Hat SEO technique. Sooner or later search engines will detect it and your website will be considered as spam.

Add as much text as possible on your website because websites with sufficient text quickly grab the attention of search engines. Keep your website up to date. Make changes to the content once a week depending on the type or nature of your website. At least keep on feeding your website so search engines can find new changes every time they pays a visit. If search engines find no activity on your website they will increase the time interval between visits. It is very simple, if you lock up someone in a room without water and food they will get weaker and eventually die. The same thing will happen to your website if you don't keep it up to date.

That's it for today. I will discuss link building in the upcoming post. Stay in touch folks and keep paying us a visit. You are welcome to ask any kind of question regarding SEO in the comment section. I will try my level best to respond to your query as soon as possible.

Thursday, 14 March 2013

OnPage/OnSite SEO: Practical Approach with Title and Keyword

It is time to avoid reading theory :) and move to practical approach towards Search Engine Optimization. Now we will focus on things which we need to take care of while applying tools and techniques of SEO. This post is for those who want to learn how to do certain things in SEO. So i will write stuff which will be precise and to the point. Lets come to the point and let me share my way of doing SEO with you.

Title and Keyword:

Choosing a title for the page is the most important phase of OnSite SEO. It takes some time to figure out a unique and relevant title which attracts users over the internet. You can start doing it on paper. Use your brain and think hard. If you already have the titles and keywords in place on your website then you need not think about this. But in some cases clients ask you to suggest titles and keywords which you think are better for SEO. Use Google Keyword Tool for title and keyword analysis. It will help you figure out titles and keywords. Use a minimum of three of the most important keywords in the title and start working on the first one. Take Alexander Solicitors & Advocates as an example. Open this website and check its page title. A perfect way to make a title. Its title looks like this "Alexander Solicitors & Advocates | Solicitors in Luton | Bedfordshire | UK". Now the title shows that this website requires SEO with geographic constraint. When a user writes a query, the search engine does not compare it as it is or as a whole sentence instead it matches the words in a query with a match in website title and content.

Now check its keyword tag. Keywords are "Leading Law Firm UK,Top Notch Lawyers Luton,Legal Advisors in Bedfordshire,Solicitors Luton Bedfordshire". You can observe that the title and keywords contain almost all possible and common words that can be used for a legal adviser. This is how you should keep the title and keywords of the website you are working on. Don't use too many keywords as keywords are not focused on that much according to some SEO pundits but in my point of view even when they are not worth much they are still in the game. Anyway, it is debatable and we may debate it another time.

In next post i will explain how to work with content. Stay in touch folks. Have a great day.