OnPage/OnSite SEO: Practical Approach with Content Section

Statistics show that my last post regarding choosing Title and Keyword was a success which is a moral booster for me. It seems that the purpose was served and we can move forward. Today i will discuss how you should deal with your website content from an SEO prospective. Content is the most attractive part of a website for a search engine crawler. While writing content for your website you should keep a couple of things in mind.

Content has to be unique and well formatted. Sufficient time should be spent on proof reading to find spelling mistakes and grammatical errors. Make sure that content is relevant to your webpage. Websites with unique and relevant content build a superb impression on search engine crawlers and get indexed with less time and effort. While websites with copied content get degraded by search engine crawlers.

When you are writing content for your website, heading tags are the most important elements to consider. Use of heading tags help users, web browsers and search engines know where the major key points of your website are. It makes it easier for search engines to determine the nature of the content. Use "h1" tag for the main heading which has to be chosen carefully. The main heading should reflect what the content is all about. If there is a sub-heading use "h2" tag. This patronage may be misunderstood so let me simplify it. The "h1" tag is the main heading and the "h2" has to be the sub-heading of "h1" and "h3" has to be the sub-heading of the "h2" and so on.

Keyword density is determined by the number of time a certain keyword is used within the content but be very careful with density. Do not use a keyword more than three times in the first paragraph and only once or twice if necessary in subsequent paragraphs. Using a keyword too many times is a Black Hat SEO technique. Sooner or later search engines will detect it and your website will be considered as spam.

Add as much text as possible on your website because websites with sufficient text quickly grab the attention of search engines. Keep your website up to date. Make changes to the content once a week depending on the type or nature of your website. At least keep on feeding your website so search engines can find new changes every time they pays a visit. If search engines find no activity on your website they will increase the time interval between visits. It is very simple, if you lock up someone in a room without water and food they will get weaker and eventually die. The same thing will happen to your website if you don't keep it up to date.

That's it for today. I will discuss link building in the upcoming post. Stay in touch folks and keep paying us a visit. You are welcome to ask any kind of question regarding SEO in the comment section. I will try my level best to respond to your query as soon as possible.

OnPage/OnSite SEO: Practical Approach with Title and Keyword

It is time to avoid reading theory :) and move to practical approach towards Search Engine Optimization. Now we will focus on things which we need to take care of while applying tools and techniques of SEO. This post is for those who want to learn how to do certain things in SEO. So i will write stuff which will be precise and to the point. Lets come to the point and let me share my way of doing SEO with you.

Title and Keyword:

Choosing a title for the page is the most important phase of OnSite SEO. It takes some time to figure out a unique and relevant title which attracts users over the internet. You can start doing it on paper. Use your brain and think hard. If you already have the titles and keywords in place on your website then you need not think about this. But in some cases clients ask you to suggest titles and keywords which you think are better for SEO. Use Google Keyword Tool for title and keyword analysis. It will help you figure out titles and keywords. Use a minimum of three of the most important keywords in the title and start working on the first one. Take Alexander Solicitors & Advocates as an example. Open this website and check its page title. A perfect way to make a title. Its title looks like this "Alexander Solicitors & Advocates | Solicitors in Luton | Bedfordshire | UK". Now the title shows that this website requires SEO with geographic constraint. When a user writes a query, the search engine does not compare it as it is or as a whole sentence instead it matches the words in a query with a match in website title and content.

Now check its keyword tag. Keywords are "Leading Law Firm UK,Top Notch Lawyers Luton,Legal Advisors in Bedfordshire,Solicitors Luton Bedfordshire". You can observe that the title and keywords contain almost all possible and common words that can be used for a legal adviser. This is how you should keep the title and keywords of the website you are working on. Don't use too many keywords as keywords are not focused on that much according to some SEO pundits but in my point of view even when they are not worth much they are still in the game. Anyway, it is debatable and we may debate it another time.

In next post i will explain how to work with content. Stay in touch folks. Have a great day.

OnSite/OnPage SEO: Types and Techniques

Search Engine Optimization or SEO is such a hot topic these days. How do you get your web site within the first page or two of the search engines? How do you increase your Google page rank? First thing comes first, there is no hard and fast rule in SEO as no one knows how crawlers work. Search engines keep this algorithm secret and do change it time to time. So, nothing can be the concrete solution here. It’s always a method of hit and try. However, there are some techniques you can do for your site that will help increase your chances of having good results. These techniques are being categorized in two: "On Site SEO" and "Off Site SEO". Let me explain each one by one.

On Site SEO:

On Site SEO is the kick start point of SEO and the most important one too. Because whatever you do in this phase, matters in the next one too. So be careful and do not over optimize your website Or the hunters like Google Penguin and Panda will hunt your site till a devastating end. Let me show you a brief insight of techniques which we apply during On Site SEO phase.

Website Compatibility:

check of your website to make sure that all famous browsers translate your website properly. Although it is not your job but it would be helpful for you to inform owner of the site if there is some thing wrong with website.

Title Tag:

Near the very top of a web site’s source code you’ll find various meta tags, the standard ones being the Title, Description and Keyword tags. The title tag is technically not a meta tag, though it is commonly associated with them. The title tag plays such a large role in the indexing of your web site, that it is considered the most important of the three. A page title is the first thing a search engine will look at when determining just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing. It’s important to include a keyword or two in the title tag, but don’t go overboard, you don’t want to do what’s known as “keyword stuffing” which does nothing but make your web site look like spam. Most people will include either the company name, or title of the particular page here, as well.

Meta Tags:

Two types of meta tags are very important when it comes to SEO, the description and the keyword tag. It is becoming debatable whether search engine uses these tags to index a website or not but for the time being even if it is not much effective but it is still in the play. Be sure to include a few relevant keywords in this tag, but don’t stuff it with keywords either. The description tag should read like a sentence, not a keyword list.

Heading Tags:

When you are writing content of your website, heading tags are the most important elements to consider. Use of heading tags helps users, web browsers and search engines alike know where the major key points of your website are. It makes it easier for search engine to determine the nature of the content.

Alt Attribute of Images:

Search Engines do knot understand what image is. They read the image like a text. Adding Alt attribute to images will help them understand what type of image it will be. The more relevant attribute is the more quickly it will get indexed.

Title Attribute of Links:

When you move mouse pointer on a link a tiny too tip appears which is title attribute of that link. As a note, you should use descriptive text for your links. “Click here” doesn’t really tell a person or more importantly, the search engines about the link. At the very least put a title tag that will explain that “Click Here” really means “Web Design Portfolio” for example. Better yet, make the main link text something like “View my web design portfolio”, this will give some value to the link showing that the resulting page is relevant to searches for portfolio’s.

XML Sitemap:

XML sitemaps are used by the search engines in order to index through your site, as well. This list of ALL pages / posts / etc. of your site also includes information such as the date the page was last modified, as well as a priority number of what you feel the most important pages of your sites are. All elements that help the search engines properly find and link to all content of your site.

This post is for general understanding regarding types and techniques. Further i will explain how to implement these techniques. The purpose of keeping the pace low is to teach visitor from very basic to advance level. In the upcoming post we will discuss about Off Site SEO. Stay in touch and keep on visiting Microcom IT's Blog.